A sustainable business adheres to the triple bottom line, a term coined by John Elkington (1994), Profits, People and the Planet. The key point is that a sustainable business earns profits by being socially responsible and protecting the use of the planet’s resources. (https://www.economist.com/news/2009/11/17/triple-bottom-line) 

For business owners (small and large), better sustainable business practices are becoming crucial in the fight for a brighter future. A recent publication from NASA states that it is more than 95% possible human activity is causing global warming, and industries contribute to climate change because of our reliance on non-stop production and consumption, among other factors. (https://climate.nasa.gov/causes/).

Our hope is that we can nurture sustainable practices within the hairdressing community to create a ‘green business’ network of salons our clients can trust. The aim of a green business is to act in the best interest of local and global environments, supporting the community and economy of a healthy planet. Being environmentally aware, within a business, considers more than just profit and focuses on society and environment. #Salonlove represents this idea through investing in independent salons, funding education projects and spreading the environmentally conscious message of our brand partners.