Quality & Performance

Whilst all shampoos will clean your hair, that is where the similarities between shop bought and salon recommended product ends. It is true, you get what you pay for. Example, If you buy a shampoo in the supermarket for a couple of pounds the primary ingredient (up to 95%) will be water. It may state on the front of the bottle that it contains aloe or whatever hydrating ingredient is the buzz in the moment, but that ingredient may be present in only a trace amount, not in a quantity big enough to give benefit. In other words, the more you pay, the more real and better quality ingredient you will get. On the other end of the scale let’s take a #SalonLove favourite, Eufora Urgent Repair Shampoo. There is no water in Eufora products, they figure you have water in the tap, why would you want to purchase more? Furthermore, the only usefulness from water in a shampoo is as a wetting agent. The base (80%) of Urgent Repair shampoo is Pharmaceutical Grade, Certified Organic Aloe Vera. Often referred to as a ‘miracle plant’ in naturopathic medicine, Aloe contains over 90% of the bodies amino acids and has proven moisturizing, healing and soothing benefits. The active ingredients that make up the other 20% are natural botanicals chosen for their ability to deliver performance, essential oils chosen for their benefit to hair and scalp and a preservative system certified safe to digest so therefor safe to use topically. It’s easy to see why stylist’s are passionate about their products and why they want to share them with you to use at home. #SalonLove exists to make accessible the professional products you and your stylist love.