Best Sellers

Regenerating and sealing milk with nourishing action for sensitised and chemically-treated hair. With ceramides, collagen and cashmere proteins, it...

Illuminating and protective leave-in spray for coloured and chemically-treated hair. With camellia oil and aloe vera. Enhances the shine and silkin...

Our harmonic blend of nutrient-rich Argan Oil from Morocco, ultra fortifying Hemp Seed Oil, Panthenol, and Hydrolyzed Wheat Protein locks in moistu...

Regenerating treatment for sensitised and chemically-treated hair. With ceramides, collagen and cashmere proteins. The repair activity makes hair m...

Direct Bang is a direct colouring cream treatment for hair. The exclusive formula, enriched with ARC (Active Revitalizing Complex), delivers vibran...

Direct Bang is a direct colouring cream treatment for hair. The exclusive formula, enriched with ARC (Active Revitalizing Complex), delivers vibra...

Direct Bang is a direct colouring cream treatment for hair. The exclusive formula, enriched with ARC (Active Revitalizing Complex), delivers vibra...

Direct Bang is a direct colouring cream treatment for hair. The exclusive formula, enriched with ARC (Active Revitalizing Complex), delivers vibra...

Direct Bang is a direct colouring cream treatment for hair. The exclusive formula, enriched with ARC (Active Revitalizing Complex), delivers vibra...

Direct Bang is a direct colouring cream treatment for hair. The exclusive formula, enriched with ARC (Active Revitalizing Complex), delivers vibra...

Direct Bang is a direct colouring cream treatment for hair. The exclusive formula, enriched with ARC (Active Revitalizing Complex), delivers vibra...

Direct Bang is a direct colouring cream treatment for hair. The exclusive formula, enriched with ARC (Active Revitalizing Complex), delivers vibra...

Direct Bang is a direct colouring cream treatment for hair. The exclusive formula, enriched with ARC (Active Revitalizing Complex), delivers vibra...

Direct Bang is a direct colouring cream treatment for hair. The exclusive formula, enriched with ARC (Active Revitalizing Complex), delivers vibra...

Direct Fluo is a direct colouring cream treatment for hair. The exclusive formula, enriched with ARC (Active Revitalizing Complex), delivers vibran...

Direct Fluo is a direct colouring cream treatment for hair. The exclusive formula, enriched with ARC (Active Revitalizing Complex), delivers vibra...

Direct Fluo is a direct colouring cream treatment for hair. The exclusive formula, enriched with ARC (Active Revitalizing Complex), delivers vibra...

Direct Fluo is a direct colouring cream treatment for hair. The exclusive formula, enriched with ARC (Active Revitalizing Complex), delivers vibra...

Direct Pastel is a direct colouring cream treatment for hair. The exclusive formula, enriched with ARC (Active Revitalizing Complex), delivers vibr...

Direct Pastel is a direct colouring cream treatment for hair. The exclusive formula, enriched with ARC (Active Revitalizing Complex), delivers vib...

Scalp/hair mask with nourishing and moisturizing action. Thanks to its formulation with White Clay and Shea Butter, it leaves scalp and hair light ...

Our harmonic blend of nutrient-rich Argan Oil from Morocco, ultra fortifying Hemp Seed Oil, Hydrolyzed Wheat Protein, and pure botanical extracts g...

Our restorative blend of nutrient-rich Argan Oil from Morocco, ultra fortifying Hemp Seed Oil, Panthenol, and pure botanical extracts instantly moi...

Anti-yellowing treatment perfect for blonde or bleached hair. With goji active water, blueberry, and silk and soy proteins. Formulated to leave hai...