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The ultimate flake fighter that naturally soothes and satisfies while instantly delivering vital nutrients to help relieve symptoms associated with...

Flat, heavy curls or unruly frizz weighing you down? It’s time to lighten up and breathe some life back into those lackluster locks! Gently cleanse...

Hydrating and nourishing shampoo for curly hair. With coconut oil, jojoba oil and honey. Designed for the care of wavy, curly and frizzy hair. Effe...

Illuminating and protective leave-in spray for coloured and chemically-treated hair. With camellia oil and aloe vera. Enhances the shine and silkin...

Ideal for the sensitive types needing gentle, yet powerful, moisture replenishment with soothing benefits for skin and scalp. Sooth sensitive skin ...

A moisturizing and restorative shampoo for coarse, curly, frizzy and damaged hair formulated to deliver a smooth and shiny finish that is resilien...

Remove buildup to keep your wefts and extensions looking clean and oh-so-fresh! With patented vitamin technology, our 100% vegan formula delivers e...

A frizz fighting versatile finishing spray. Provides light hold and control with soft, touchable results.           

Direct Bang is a direct colouring cream treatment for hair. The exclusive formula, enriched with ARC (Active Revitalizing Complex), delivers vibra...

This limited edition styling set is crafted specifically to enhance and nourish curls and waves. Each style formula offers leave-in benefits with s...

A gentle cleansing shampoo for dry, damaged and frizzy hair. Leaves hair looking and feeling undeniably silky, shiny and smooth.             

Calming shampoo. Calming and soothing cleanser. Enriched with extracts of Tuscan Grapes (Vitis Vinifera), Aloe vera and Fermented Oats, it has a s...

Reinforcing intensive lotion. Hair loss prevention adjuvant intensive treatment. Enriched with hydrolysed soy protein and extracts of Grapes (Viti...

Vita Toscana is the perfect hair dye for gorgeous, flawless looks. This permanent colour treatment looks after your hair, nourishing and strengthen...

This must-have combo for fresh-looking extensions combines fresh-activation technology to remove mineral and other buildup, and an innovative vitam...

Direct FARD is a nourishing colour hair treatment. Colour enhancing masks in mixable shades that are ideal for creating vibrant tones or maintaini...

Direct Bang is a direct colouring cream treatment for hair. The exclusive formula, enriched with ARC (Active Revitalizing Complex), delivers vibra...

Daily shampoo for those with color treated, chemically treated, dry, brittle and damaged hair needing gentle cleansing and weightless moisture.    ...

Purifying anti-seborrhoea pre-shampoo. Purifying anti-seborrhoea treatment for impure scalp due to seborrhoea. Enriched with extracts of Tuscan Gra...

Our powerful blend of nutrient-rich Argan Oil, from Morocco, and ultra fortifying Hemp Seed Oil significantly improves hair condition and texture. ...

Witness a deep conditioning miracle with this 100% vegan treatment ideal for feeding nutrient-starved strands that is packed with gluten-free plan...

A favorite of celebrities and Malibuites alike, this 100% vegan shampoo keeps natural and bleached blondes bright with deep moisturizing capabiliti...

Direct Bang is a direct colouring cream treatment for hair. The exclusive formula, enriched with ARC (Active Revitalizing Complex), delivers vibra...

Keep it classy? More like keep it sassy! Curls require a little more maintenance to keep their elasticity without a cloud of frizz. Don’t let your ...