Products

Gentle daily cleanser for wavy and curly hair needing enhanced curl pattern and bounce while restoring moisture and shine for healthy, frizz-free a...

Eliminate dull, lifeless curls to expose your hair’s natural bounce and shine. Kick frizz to the curb with this 100% vegan, curl-defining combo tha...

Selfie - The finishing touches that hold your style in place to create the perfect long lasting look. Serum for coloured hair which contains sunscr...

Direct FARD is a nourishing colour hair treatment. Colour enhancing masks in mixable shades that are ideal for creating vibrant tones or maintaini...

Ideal for the sensitive types needing gentle, yet powerful, moisture replenishment with soothing benefits for skin and scalp. Sooth sensitive skin ...

Keep it classy? More like keep it sassy! Curls require a little more maintenance to keep their elasticity without a cloud of frizz. Don’t let your ...

Direct Bang is a direct colouring cream treatment for hair. The exclusive formula, enriched with ARC (Active Revitalizing Complex), delivers vibra...

  For taming, smoothing and repairing unruly hair, this moisturizing daily conditioner delivers ultimate frizz control while guarding agains...

Instantly boost your hair’s manageability and shine by removing discoloration, dryness and dullness from hard water minerals while reintroducing vi...

Submerse your skin in this luxury body butter lotion that delivers optimal thirst-quenching moisturizers to dehydrated, dry skin with a botanical b...

The perfect care kit to get hair prepared for an upcoming colour service ensuring the best possible results. Kit Includes;(2) Un-Do-Goo Shampoo Sac...

Quench thirsty skin while restoring elasticity and flexibility with our Hemp Seed Hand & Body Lotion. This non-greasy formula absorbs quickly a...