Products

Direct FARD is a nourishing colour hair treatment. Colour enhancing masks in mixable shades that are ideal for creating vibrant tones or maintaini...

Shaping balm for defining your style with a medium hold and an anti-humidity formula for frizz control. Leaves hair shiny and touchable.         

The Wonder Brush is designed to take good care of hair and scalp. It features our special SmartFlex bristles, which are extremely flexible and prot...

Daily volumizing conditioner for strengthening, repairing and restoring body and volume to thin, flat and lifeless hair.         

  Weightless yet nourishing shampoo replenishes normal, dry, or chemically processed hair while adding softness, shine and manageability.             

Malibu C® Leave-In Conditioner Mist features gluten-free plant proteins that penetrate deep into the hair shaft to instantly hydrate and detangle, ...

  Daily conditioner delivers an intense dose of moisture while restoring softness, shine and manageability.           

A nourishing shampoo and mask with diamond extract, rich in polyacids and vitamin C. It tames hair and is an ideal maintenance product for any ALI...

Prep - Defines the consistency, texture and look you want to give hair, creating the base before drying. Volumising mousse that gives volume and ho...

Biphase untangling spray for maximum nourishment. Enriched with bamboo extract, quinoa and plant-based keratin. Gives the hair the everyday protec...

Air Brush has an ‘airy’ design, which lets the airstreams run freely and gives an extraordinary quick and effective blow-dry while combing the hair...

Lightweight styling foam enhances and defines curly hair while taming frizz and fighting the effects of humidity. Creates soft, moveable and...

Selfie - The finishing touches that hold your style in place to create the perfect long lasting look. Strong hold eco spray that is perfect for def...

Lightweight temporary root touch up powder to instantly blend unwanted grey and regrowth. Available in Five Shades: Black, Dark Brown, Brown, Aubu...

The Wonder Brush is designed to take good care of hair and scalp. It features our special SmartFlex bristles, which are extremely flexible and prot...

Wonder Brush KIDS are created to take good care of both hair and scalp. They feature our special SmartFlex bristles, which are extremely flexible a...

Direct Pastel is a direct colouring cream treatment for hair. The exclusive formula, enriched with ARC (Active Revitalizing Complex), delivers vib...

Direct Bang is a direct colouring cream treatment for hair. The exclusive formula, enriched with ARC (Active Revitalizing Complex), delivers vibra...

Set yourself up for long-lasting, vibrant colour. Nourishing protective shampoo for coloured or streaked hair. Enriched with plant-based keratin, g...

Color enhancing treatment brightens and removes brassiness in blonde and highlighted hair. Designed to be used in-between the cleanse and condition...