Products

Non-lathering conditioning cleanser provides intense hydration for extra dry, frizzy and over-styled hair.          

  A maximum moisturizing, restorative conditioner that puts you in control of coarse, curly, frizzy and damaged hair. Delivers a shiny, smooth and...

Fabulously famed with paramount conditioning capabilities, this 100% vegan conditioner created especially for natural, highlighted and bleached blo...

A favorite of celebrities and Malibuites alike, this 100% vegan shampoo keeps natural and bleached blondes bright with deep moisturizing capabiliti...

Direct Fluo is a direct colouring cream treatment for hair. The exclusive formula, enriched with ARC (Active Revitalizing Complex), delivers vibra...

Direct Bang is a direct colouring cream treatment for hair. The exclusive formula, enriched with ARC (Active Revitalizing Complex), delivers vibra...

The ultimate pH balanced 3-in-1 soothing shave solution. Softens hair and delivers a superior close shave, leaving skin soft and smooth.           

Strong hold styling gel for delivering maximum hold and shine.           

A light conditioning leave-in spray.

Pamper your skin with this ultra-hydrating, nutrient-rich body butter. Its extra-thick formula deeply nourishes and revitalizes while probiotics ba...

Our Miracle Oil uses 100% natural oils such as hemp oil, Avocado, Jojoba Oils, Soybean, Apricot, and Rosemary oils for unlimited ways of use. To tr...

Relieve and protect your lips from even the harshest conditions with this botanical blend of natural ingredients. No matter where you decide to go,...

Customisable airflow with extended fingers, for more targeted reach to scalp.

Instantly boost your hair’s manageability and shine by removing discoloration, dryness and dullness from hard water minerals while reintroducing vi...

The Wonder Brush is designed to take good care of hair and scalp. It features our special SmartFlex bristles, which are extremely flexible and prot...

This lightweight formula combines naturally-derived clean ingredients with nutrient-rich oils and extracts to help hair feel revived. Made with our...

Delivers shine and a firm, powerful hold without crunch or greasiness. Lightweight, water soluble formula makes it easy to wash from hands and hair...

Direct Pastel is a direct colouring cream treatment for hair. The exclusive formula, enriched with ARC (Active Revitalizing Complex), delivers vib...

Direct Bang is a direct colouring cream treatment for hair. The exclusive formula, enriched with ARC (Active Revitalizing Complex), delivers vibra...

Drench your skin in this moisture-rich, light, refreshing mist infused with 5% Pro Vitamin B5 and other wellness phyto-nutrients to restore vital m...

Cold pressed oils of Avocado, Grape Seed, Sweet Almond, Safflower and Sesame provide natural skin-nourishing benefits. Vitamin E, a powerful anti-o...