Products

Vita Toscana is the perfect hair dye for gorgeous, flawless looks. This permanent colour treatment looks after your hair, nourishing and strengthen...

Direct Bang is a direct colouring cream treatment for hair. The exclusive formula, enriched with ARC (Active Revitalizing Complex), delivers vibra...

The ultimate flake fighter that naturally soothes and satisfies while instantly delivering vital nutrients to help relieve symptoms associated with...

A frizz fighting versatile finishing spray. Provides light hold and control with soft, touchable results.           

Get ultimate therapeutic relief with CBD Daily Ultimate Strength Intensive Cream. Packed with 600 mg of 100% natural, hemp-derived CBD and a propri...

Direct FARD is a nourishing colour hair treatment. Colour enhancing masks in mixable shades that are ideal for creating vibrant tones or maintaini...

Remove buildup to keep your wefts and extensions looking clean and oh-so-fresh! With patented vitamin technology, our 100% vegan formula delivers e...

Intensive replenishing treatment restores moisture and vitality to dry, stressed and damaged hair. Helps soothe scalp and skin.          ...

Direct Bang is a direct colouring cream treatment for hair. The exclusive formula, enriched with ARC (Active Revitalizing Complex), delivers vibra...

This must-have combo for fresh-looking extensions combines fresh-activation technology to remove mineral and other buildup, and an innovative vitam...

Zero-weight dry shampoo for absorbing excess oil and odor to instantly refresh hair, leaving it brushable and touchably soft.           

  A maximum moisturizing, restorative conditioner that puts you in control of coarse, curly, frizzy and damaged hair. Delivers a shiny, smooth and...

Keep it classy? More like keep it sassy! Curls require a little more maintenance to keep their elasticity without a cloud of frizz. Don’t let your ...

Direct Bang is a direct colouring cream treatment for hair. The exclusive formula, enriched with ARC (Active Revitalizing Complex), delivers vibra...

Witness a deep conditioning miracle with this 100% vegan treatment ideal for feeding nutrient-starved strands that is packed with gluten-free plan...

Fabulously famed with paramount conditioning capabilities, this 100% vegan conditioner created especially for natural, highlighted and bleached blo...

Color Enhancing Treatment richens red tones. Delivers exceptional vibrancy, shine and conditioning benefits. Available in shades: Blonde, Brunette...

  Delivers immediate and long-lasting moisture to soothe and soften dry, rough skin without a greasy after-feel.           

Indulge in luxury with our Velvet Hand Cream 10ml - The perfect festive treat!  

Drench your skin in this moisture-rich, light, refreshing mist infused with 5% Pro Vitamin B5 and other wellness phyto-nutrients to restore vital m...

  For taming, smoothing and repairing unruly hair, this moisturizing daily conditioner delivers ultimate frizz control while guarding agains...

Nutrient rich daily conditioner restores moisture without adding weight. Detangles and controls frizz for soft, lively, manageable curls.          

Need a fresh start? This clarifying shampoo gently removes buildup from styling products, dirt, oil and impurities while improving hair and ...

Direct Bang is a direct colouring cream treatment for hair. The exclusive formula, enriched with ARC (Active Revitalizing Complex), delivers vibra...