Products

A gentle cleansing shampoo for dry, damaged and frizzy hair. Leaves hair looking and feeling undeniably silky, shiny and smooth.             

Vita Toscana is the perfect hair dye for gorgeous, flawless looks. This permanent colour treatment looks after your hair, nourishing and strengthen...

Direct Bang is a direct colouring cream treatment for hair. The exclusive formula, enriched with ARC (Active Revitalizing Complex), delivers vibra...

Direct FARD is a nourishing colour hair treatment. Colour enhancing masks in mixable shades that are ideal for creating vibrant tones or maintaini...

This must-have combo for fresh-looking extensions combines fresh-activation technology to remove mineral and other buildup, and an innovative vitam...

Daily shampoo for those with color treated, chemically treated, dry, brittle and damaged hair needing gentle cleansing and weightless moisture.    ...

Keep it classy? More like keep it sassy! Curls require a little more maintenance to keep their elasticity without a cloud of frizz. Don’t let your ...

Direct Bang is a direct colouring cream treatment for hair. The exclusive formula, enriched with ARC (Active Revitalizing Complex), delivers vibra...

Witness a deep conditioning miracle with this 100% vegan treatment ideal for feeding nutrient-starved strands that is packed with gluten-free plan...

A favorite of celebrities and Malibuites alike, this 100% vegan shampoo keeps natural and bleached blondes bright with deep moisturizing capabiliti...

Triple-action anti-yellow shampoo: cleanses, highlights and hydrates. Formulated to correct unwanted yellow tones on white or grey hair in a practi...

Fabulously famed with paramount conditioning capabilities, this 100% vegan conditioner created especially for natural, highlighted and bleached blo...

Color Enhancing Treatment richens red tones. Delivers exceptional vibrancy, shine and conditioning benefits. Available in shades: Blonde, Brunette...

Color Enhancing Treatment richens brunette tones. Delivers exceptional vibrancy, shine and conditioning benefits. Available in shades: Blonde, Bru...

  Delivers immediate and long-lasting moisture to soothe and soften dry, rough skin without a greasy after-feel.           

  For taming, smoothing and repairing unruly hair, this moisturizing daily conditioner delivers ultimate frizz control while guarding agains...

Instantly boost your hair’s manageability and shine by removing discoloration, dryness and dullness from hard water minerals while reintroducing vi...

Soothe and nurture your sensitive scalp with this 100% vegan calming conditioner that offers your much-needed daily dose of nourishing antioxidants...

Get ultimate therapeutic relief with CBD Daily Ultimate Strength Intensive Cream. Packed with 600 mg of 100% natural, hemp-derived CBD and a propri...

Our Smooth Brush has a unique combination of wildboar brittles and ultrasoft, flexible silicone brittles which are not only gentle to the scalp but...

A light and moldable hold styling pomade.           

Color Enhancing Treatment richens copper tones. Delivers exceptional vibrancy, shine and conditioning benefits. Available in shades: Blonde, Brune...