From Source to Shelf: How SalonLove Curates Professional Hair Products Skip to content

From Source to Shelf: How SalonLove Curates Professional Hair Products

Written by: Debbie Digby



Time to read 4 min

Debbie Digby

With 40 years experience in the hairdressing industry, Debbie Digby is an expert in the highest quaility hair care and products. As co-founder of #SalonLove, Founder and CEO of Passion4hair and Founder and CEO of Feathers Salon Group Debbies passion is beautiful hair. Debbies knowledge of hair products and services is unmatched. 

See More About Debbie

Salonlove exists to bring professional products to you in an easy and convenient way. Working with the best salons and stylists across the country, you can be assured that your purchase from Salonlove is guaranteed for your satisfaction.

What Makes SalonLove the stylists' choice for their clients?

We at Salonlove believe great hair is 60% what your stylist creates and 40% what you do at home to maintain your crowning glory. Expectations from products today are high – performance, ingredients and sustainability are considerations that we know you have as a discerning consumer.

How we choose brands

Salonlove research every brand thoroughly to understand who they are and what their intentions are towards delivering the best product solutions in a responsible and sustainable way.

Our wish list for selection includes working alongside independent business - we love working with indie brands because we believe relationships are fundamental. The ability to align with the values of the owner of a brand and know they are living everyday true to values is reassuring and means we can be confident in our promises to our customers regarding sustainability, ingredients authenticity and quality performance. Innovation and adaptation of new technologies and ideas tends to come from small independent brands and this means we get to offer the latest and greatest to our customers. Specific questions and curiosities around ingredients, processes and sustainable practices can be substantiated when there is someone at the helm passionately and personally tending to business everyday. 

How we test products

Each product is then evaluated for its performance for the job it is designed to do. Regulatory lab testing determines if product ingredients and formulations meet standards. These tests include assessments for skin irritation, allergy reactions, microbial contamination, stability and verifying claimed benefits. 

Who guarantees product safety? Understanding the protacols

Under UK Cosmetics Law all products must comply with The UK Regulation and undergo a full safety assessment which may be inspected at any time by the enforcement authorities, usually Trading Standards, which means we are accountable for every decision we make.

The assessment process must cover;

  • Cosmetics must be safe for consumer use

  • A Professional Safety Assessor personally signs to say the product is safe

  • Control by authorities checking on product placed on the market through regulatory registration

Ultimately product performance reigns supreme, so how do we ensure optimum performance.

Our army of professional partners across the country are testament to the reliability of our chosen brands. Professional products meet the mark when in salon results are transferable so that just leaving the salon feeling is an everyday experience for you.

Catering to every hair type

It is important that our products not only tick the performance, ingredient and sustainability boxes, but also cater for all hair types. Whether you seek a smooth, glossy look or better ways to manage your curls - Solutions for improving the condition or ways to manage environmental stressors on your tresses, we have the answer. Product formulations, like all modern technology, have come a long way in the last few years which enables frizzy hair to be smooth, dull hair to become shiny and flat hair to be fuller.

In today’s hair product world, your hair of dreams really can be a reality with SalonLove. One size does not fit all, and your individual needs are our speciality. There is nothing more frustrating than buying a product only to discover it is not the right one. You can rest assured with our specialists on hand for advice and our product satisfaction guarantee. What makes us most happy is when our customers are loving their hair through the selection of the right product, used in the right way for the right result everyday.

Did you know?

Argan Oil – derived from the kernels of the Moroccan Argan tree, is nicknamed “Liquid Gold” due to its numerous beauty benefits. Packed with vitamin E and fatty acids, this luxurious oil hydrates and conditions the hair, reducing frizz and split ends. Additionally, its lightweight texture makes it suitable for all hair types, imparting a healthy shine without weighing hair down.

Aloe used in cosmetics is the gel extracted from inside the plant leaves. It provides important nutrients and essential amino acids beneficial to skin and hair and is popular for its anti-bacterial, antioxidant and anti-inflammatory actions. It is moisturising, soothing and healing, furthermore its fresh natural fragrance and texture make it a natural beauty favourite.

Beware of the fluff stuff for the bottle

At SalonLove we understand the difference between true performance and marketing hype. In order for a product to give you optimum performance it must contain active ingredients in quantities big enough to do the job. Ingredients must be listed on the bottle and in order of the quantity contained therein. Sometimes you may find a product with a ‘buzz’ ingredient featured on the front - “Contains Aloe” or “With Argan Oil” but further investigation into the ingredients shows there is only a small amount. Is it enough ingredients to do the job or is it fluff for the bottle?

"Feel free to drop your questions or concerns as comments below and we will be happy to help you."

Debbie Digby

    1 out of ...